Vetera

Branding

A complete veterinary practice management solution

Services provided

Brand strategy, Logo design, Visual identitiy, Marketing material and Brand guidelines.

Platforms

All platforms

Year

2021

Client

Vetera

Overview

Vetera has been the most experienced software provider for veterinary medicine in the DACH region since the early 1980s. They have developed smart software solutions for the veterinary clinics, for universities, and scientific institutes.

The challenge

With a mission to become the most powerful, modern and comprehensive practice software on the market, Vetera gave us the challenge to rebrand their identity. This new brand should be flexible enough to highlight their transition to new digital platforms, while preserving their core values such as tradition, modernity & customer focus.

Market expansion

Color Palette

After 10,000+ successful implementations in in Austria, Germany and Switzerland, Vetera was ready to expand on other EU countries and globally. We understood that, to achieve these goals Vetera should have a clear brand strategy.

Solution

Brand strategy

We believe vets, pet-owners and animals are the 3 fundamental pillars of the ecosystem that Vetera is a part of.

We want to position Vetera as a progressive company, leading with digital transformation, to connect the three pillars with the use of digital to extend their values to the wider ecosystem and its sustainability.

Brand fundamentals

This helps Vetera to strengthen existing recognition within the DACH region and appeal to a wider community such as Partners, Competitors and people around the world to forge new partnerships and revenue streams to raise Vetera’s perceived value.

Logo Exploration

New brand strategy of Vetera has a broad perspective on veterinary practise and software, but when it comes to designing the logo we decided to narrow down our focus. To not confuse the audience and keep it simple we selected some of the key values which we found best suited to the new brand identity.

With a clear understanding about brand positioning, our team moved to conceptualising the design by brainstorming and doing some rounds of sketching, to capture a tangible output from our ideas.

Associated values
Logo concepts
Logo iterations
Old logo vs. new logo

Color Palette

We noticed that the logo Vetera had doesn’t reflect the values and vision of the company. So it was the starting point of our rebranding process.

Logo Construction

Logomark combines the symbols of digital, tick and V letters with softened edges to bring a modern yet friendly feel to the company, positioning as a leading digital PMS provider in the market.

Logo construction & clear space
Logo concept
Custom typogtaphy
Selected typeface
Characters of typeface
Colour palette
Full logo
Logo family

A family of logos

Due to increased scope of the products and services, In addition to their current software solutions they have to evolve the Vetera brand. So the new brand identity should support all of the products in the Vetera family and keep room to grow.

Due to increased scope of the products and services, In addition to their current software solutions they have to evolve the Vetera brand.

Visual identity

The Vetera visual identity revolves around the logo. After 10,000+ successfull implementations in in Austria , Germany and Switzerland, Vetera is ready to expand on other EU countries and globally. We understood that, to achieve these goals Vetera should have a clear brand strategy.

Tote bag with branding
Pen with branding
Vetera at exhibition
Mug with branding
Business card

Results

Over a period of 12 weeks we worked worked closely with the client and end users to align features with business model, which led to inreased enbagament, more referals for new user signups and new partners on-boarded.

€ 9.25 mil

valuation acquisition by a MNC in 12 months

94%

of veterinarians gave a 5 star rating on upgrade

€ 2.7 mil

recurring revenue in 2022

840k

increase in monthly unique views 73% up from previous

We were looking for a partner that would care for our brand like it's their own, and that's just what Amplifyn did. The team was incredibly invested in capturing what it means to be Vetera. So we extended the collaboration to a long term product modernisation project with Amplifyn.

Alexander Felber

CEO - Vetera GmbH

Design and build future-proof software products.