Golden Rules for your business mobile application

Samitha Kuruvitaarachchi

August 16, 2021



As modern technology further strengthens its roots in the business world, mobile phones play quite a significant role, and creating a mobile app for your business has become a necessity. Companies often find it hard to design a mobile app for their business which produces effective results. The actuality depends on your survey and research, which in return help you choose the best option for your target audience. It’s important to build an application that fulfils all the requirements of your clients.

Since a huge number of mobile applications have filled up the space, here are a few tips to create a mobile application that is not only perfect for your customers, but stands out among the competition, and also helps in maintaining loyal customers.

Choosing a platform

Before you begin to design a mobile application, First thing is to decide the platform that would work best for your application.

If you want to make money, choose iOS, which is the operating system used in iPhone or iPads. It’s more difficult to get downloads and revenue from an Android app. However, if you want the app to promote your business, then consider Android since Android is now dominating.

Include social sharing

Encourage social sharing

Social media is a powerful tool to promote your business to a huge audience. Make sure you don't forget to add social sharing buttons to allow users to share information about your application. Encourage and allow them to share every post and experience.

This can be a very cost effective and an organic method to generate more users for your mobile apps.

A Free app

Ensure you know your market before making decisions

Decision on making money out of your application largely, depends on what you are looking to achieve with the app. If you are predominantly using it as a marketing tool to help establish your brand, it may be the best option to focus on getting as many downloads as possible by offering a free app.

On the flip side, apps can present a significant revenue opportunity. Some applications have become a multi-million dollar business.

Adding value

It sounds simple, but just like every other product it needs to be based on a sound is always going to be necessary to think of an app as a separate product rather than a copy of your website. Come up with a simple idea that would reflect your business and its core values. In such a competitive market you need to think of something  new and different to grab the attention of the audience.

Be appropriate and relevant

It is important to understand that your mobile app won’t solve or answer every need of the customer. You need to provide the required information within the application and important tips and suggestions related to your product or services.

Provide Information

Continue providing information to your customers regularly, which may include updates and news regarding your products and services. The best way to achieve this is by creating a system that would automatically update all the information even before customers realize they need it.

Motivate reuse

Create a reason for your customers to come back to the app and use it regularly. Understand that getting people to download your mobile app is only the first step. If they don’t use it frequently, it is just something occupying space on their mobile device. Eventually it loses its meaning for the customers and for your business.

Maintain regular communication

One of the golden rules for any business is to maintain communication with customers. App users are often happy to provide constructive criticism and suggestions for improving usability. Make sure you listen to what customers are telling you and update your app accordingly.

In conclusion

To create an application that serves as an effective marketing tool, you need to know how smartphones work and how people use apps. Keep things simple yet innovative and most importantly user-friendly.

With these tips, you can find a suitable niche and connect customers who are always on-the-go. In return, giving them an easy way to get access to your goods or services.

Samitha Kuruvitaarachchi

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