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In May, 2020 Vetera teamed up with Amplifyn to revamp their website as part of their platform modernisation initiative
In August, 2020 a total rewamp was done along with the new website which set the company apart
Vetera has been the provider of practice software in veterinary medicine since the early 1980s. Vetera, as the name suggests are veterans in the Veterinary MedTech field, playing a crucial role in the industry for 40+ years. 18000 veterinarians have been using their product. It is indeed one of the most comprehensive software for any veterinary practice, veterinary clinic, or university helping one digitise practice management.
The CEO of Vetera, Alexander Felber reached out to us to revamp their branding and launch a new website to align with their grand vision of modernisation of the whole platform.
The problem we had to solve was to modernise an existing website which had an outdated look and poor in SEO. The client realised a more up to date website with an intriguing user experience would be a game changer for their business. So we had to understand the essence of a modern brand which can compete and win the trust of modern veterinary community.
We initiated the project with user research along with solid competitor analysis. We then moved on to creating a simple page structure. By defining their site map based on the research conducted, we created a set of wireframes and pitched the concept designs that were finalised.
Based on our findings from the ideation phase, we started the visual design process. A design system was developed for the site with a set of illustrations and icons to ensure consistency throughout the entire branding exercise in order to future-proof further development.
The re-branding and modernisation of Vetera helped improve sales as the reach of their website grew over time. Vetera was able to attract the new age of users in the veterinary community along with visibility for future expansion. This set the brand apart from the competition.
A whole new website that accelerated performance in terms of reach and delivering a consistent brand image for the company.
A new and improved look sets the website apart from the competition.
The website was made consistent with the company's branding.
An SEO-friendly design ensures a steady increase in organic traffic.
Growth in visits and ultimately customer acquisition was achieved in months.
CEO - Vetera GmbH
Lead UX Consultant
